Patient Acquisition Dashboard
Track 12 executive KPIs across spend, qualified inquiries, bookings, completed visits, CAC, collections and contribution.
Three editable spreadsheets to understand patient acquisition, reconcile what campaigns really produce, and forecast growth against actual care capacity.
Built for CEOs, founders and growth leaders who want to connect marketing budgets to completed care and collected contribution. All sample numbers are hypothetical.
Measure the acquisition journey, find the gap between ad conversions and paying patients, and test whether your forecast works within clinical capacity.
Track 12 executive KPIs across spend, qualified inquiries, bookings, completed visits, CAC, collections and contribution.
Reconcile platform activity with aggregate business outcomes, audit measurement gaps and model improvement scenarios.
Compare downside, base and upside plans for patient demand, care capacity, collections and contribution.
Use the built-in scorecards and action trackers to assign owners, spot your biggest constraint and plan next steps.
These are not generic spreadsheet downloads. They connect marketing performance to appointments, real first payments and operational growth constraints.
Start with a 12-week KPI view and uncover friction between paid visits, qualified bookings and actual completed care.
Separate ad-platform events from new payers, calculate media versus fully loaded CAC and flag attribution uncertainty.
Test how budgets, booking rates, patient retention and clinician capacity affect collections and contribution.
Take the free six-question Telehealth Growth Audit to identify a likely bottleneck, then use the CEO Toolkit spreadsheets to validate it with aggregated business data.
Download the three tools, review the sample figures, then use your own approved aggregate data to see which growth constraint deserves attention first.
See what 50 direct-to-consumer healthcare companies reveal about pricing, funnels, recurring revenue, async care, infrastructure, and authority.
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