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Spending More on Marketing. Still Not Growing Profitably?
I help founders of $3M–$30M healthcare and MedTech companies find what’s holding growth back, prioritize what will move the numbers, and lead the team that makes it happen.
$139M+ in direct revenue impact | 27 years of hands-on marketing experience
Get clarity on where growth is stuck and whether I’m the right person to help.
HIGH IMPACT RESULTS
Operator-Level Growth Leadership for Regulated Health
Most marketing problems are not really channel problems. They are positioning, offer, economics, conversion, team, or execution problems hiding inside the numbers. I have spent 27 years buying traffic, building funnels, leading growth teams, and working across healthcare, medical devices, supplements, telehealth, and direct response. My role is to identify the constraint, create a clear growth architecture, and help your team execute against it. That includes knowing when to scale, when to fix the offer, when to change the funnel, and just as importantly, what not to do.
Three Ways I Help Companies Fix Growth
Growth Clarity Diagnostic™
Find what’s limiting growth. Start here when the cause is unclear. Get a focused assessment of your growth constraints and a clear view of what to fix first.
Explore the DiagnosticGrowth Architecture Blueprint™
Get the implementation plan. Choose this when you need to turn a diagnosed problem into a prioritized 90-day roadmap with clear owners, milestones, and measures of success.
Explore the BlueprintFractional CMO
Have Charles lead execution. Choose this when your team needs senior ownership of strategy, priorities, agencies, measurement, and accountability.
Explore Fractional CMONot sure where to start? An introductory call helps establish the right fit. Start with the Diagnostic when the constraint is unclear, or discuss Fractional CMO leadership directly when you need someone to lead.
What Is a Fractional CMO for Healthcare?
A fractional CMO for healthcare provides senior marketing leadership on a part-time or contract basis, without hiring a full-time executive. The role connects strategy, acquisition, conversion, retention, and team execution while working within the company’s regulatory and compliance requirements.
Read the Complete Guide to Fractional CMOs in Healthcare →You probably do not need more marketing activity. You need senior ownership when growth has stalled, CAC is moving the wrong direction, agencies are pulling in different directions, the CEO is still making every marketing decision, or the team cannot clearly explain what is constraining growth. I work across healthcare, MedTech, telehealth, and regulated health businesses to connect positioning, acquisition, conversion, economics, retention, attribution, team, and execution into one operating system.
THE GROWTH CLARITY DIAGNOSTIC
A brief your team can act on.
Your strategic brief brings the assessment into focus so you can decide where to put attention and resources next.
What is limiting growth
The constraint identified through your intake, performance information, and private session.
What to fix first
A prioritized view of the actions that deserve attention before adding more marketing activity.
What to leave alone
What to keep, what to stop doing, and where further spending should wait.
Insights & Resources
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