Growth Architect™ / Medtech Growth Consultant

Fractional CMO for Healthcare & MedTech Growth

I help healthcare, MedTech, telehealth, and regulated health companies find the real constraint, fix the growth system, and scale with clearer economics and stronger execution.

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Charles Kirkland
Fractional CMO

What Is a Fractional CMO for Healthcare?

A fractional CMO for healthcare is a senior marketing executive who leads growth strategy for health, MedTech, and telehealth brands on a part-time or contract basis — without the $400K+ cost of a full-time hire. For regulated companies, that means someone who can navigate FDA, HIPAA, and FTC constraints while still driving CAC, LTV, and revenue growth.

Read the Complete Guide to Fractional CMOs in Healthcare →

HIGH IMPACT RESULTS

139M+
DIRECT REVENUE IMPACT
27Y
Years of experience
1+
Exit
About Me

Operator-Level Growth Leadership for Regulated Health

Most marketing problems are not really channel problems. They are positioning, offer, economics, conversion, team, or execution problems hiding inside the numbers. I have spent 27 years buying traffic, building funnels, leading growth teams, and working across healthcare, medical devices, supplements, telehealth, and direct response. My role is to identify the constraint, create a clear growth architecture, and help your team execute against it. That includes knowing when to scale, when to fix the offer, when to change the funnel, and just as importantly, what not to do.

More About Me
Charles Kirkland, Fractional CMO for healthcare and MedTech
Growth Architect for Health, MedTech, and Brands Built to Scale.

Three Ways I Help Companies Fix Growth

Growth Clarity Diagnostic™

Find the real constraint. Identify what is actually limiting growth before changing more tactics, channels, agencies, or offers.

Explore the Diagnostic

Growth Architecture Blueprint™

Build the plan. Turn the diagnosis into a prioritized 90-day roadmap with clear economics, sequencing, ownership, and measurement.

Explore the Blueprint

Fractional CMO

Lead the growth system. Bring in senior marketing leadership to align strategy, teams, agencies, economics, measurement, and execution.

Explore Fractional CMO
Why Me

When Fractional CMO Leadership Makes Sense

Talk to Charles

You probably do not need more marketing activity. You need senior ownership when growth has stalled, CAC is moving the wrong direction, agencies are pulling in different directions, the CEO is still making every marketing decision, or the team cannot clearly explain what is constraining growth. I work across healthcare, MedTech, telehealth, and regulated health businesses to connect positioning, acquisition, conversion, economics, retention, attribution, team, and execution into one operating system.

Contact Me
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Growth Stalled Even Though You’re Spending More?

In the Growth Clarity Diagnostic™, I identify what is actually holding growth back, whether it is positioning, acquisition, conversion, economics, retention, attribution, team structure, or execution. You leave with a clear view of what to fix next and what to stop doing.

Schedule Your Growth Clarity Diagnostic™