Charles Kirkland
I’m the Fractional CMO health and MedTech founders call when they’re stuck between traction and scale — and can’t afford another marketing experiment. I’ve built, scaled, and sold regulated health companies from the inside out.
The story and experience of Charles Kirkland
Most marketers talk about growth from the sidelines. I’ve lived it — in FDA meetings, boardrooms, and performance dashboards.
I’ve helped launch FDA-registered and approved devices, run clinical trials, and respond to compliance letters.
I’ve led go-to-market strategies that pass regulatory review and scale revenue — from B2B MedTech to DTC health.
I don’t “dabble” in health — I operate at the intersection of compliance, CAC, and compounding LTV.
Dr. Berg Nutritionals – Scaled from the ground up to $52M+ in annual sales.
ClickBank.ClickBank Top 100 Affiliate & Vendor (2010 - 2012) – Recognized in ClickBank’s Apex Elite and Premier Programs as one of the highest-performing affiliates and vendors worldwide.
Launch Medical – Built and scaled the go-to-market strategy from a cold start to $32M in 12 months.
SkinStylus (FDA-registered device) – Served as CMO, leading growth strategy through FDA compliance, market expansion, and eventual acquisition by a publicly traded company.
Go Health Telemedicine – Built GLP-1, TRT, and men’s health funnels from scratch.
Agora Financial – Invited to train one of the world’s top-performing media buying teams on advanced funnel scaling and revenue optimization.
Award-Winning Affiliate Marketer – Started in 1999, becoming a multi-year ClickBank award recipient, high-volume CPA media buyer, and trusted advisor to top-tier digital brands.
Whether you need a go-to-market plan that won't get crushed by red tape…
…a growth audit to find the revenue leaks…
…or a seasoned CMO who speaks the language of both marketing and regulation —
I’m the guy you bring in when “good enough” isn’t even close.
Scale Smarter with On-Demand CMO Expertise.
Help health and MedTech companies scale profitably without gambling on guesswork — by embedding proven marketing leadership at the moment they need it most.
I do that by:
Running a forensic Growth Clarity Diagnostic™ to find bottlenecks
Crafting a scale-ready roadmap based on your product, channel, and compliance realities
Embedding as a Fractional CMO to lead execution, optimize CAC, and drive LTV growth
