Fractional CMO

Scale Without Guesswork — in Health, MedTech, and Regulated Markets

Fractional CMO leadership to grow $3M–$30M brands with precision, compliance, and profit. I specialize in FDA-regulated devices, telehealth, DTC, and platform-based health offers.

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Charles Kirkland
Fractional CMO

HIGH IMPACT RESULTS

139M+
REVENUE INCREASED
26Y
Years of experience
1+
Exit
About Me

Why Work With Charles?

Most marketers haven’t scaled regulated health offers, navigated FDA nuances, or helped founders position for acquisition.

I’ve worked across FDA-registered devices, DTC supplement brands, and SaaS-backed wellness platforms.

Today, I use my Growth Architect Model™ to diagnose bottlenecks, design scale-ready strategies, and embed as a Fractional CMO for health companies doing $3M–$30M who need operator-level execution — not another agency guessing at ROAS.

I talk FDA attorneys, compliance, 501(k) submissions, FDA Approved and Registered devices. And still know how to run a 3x ROAS cold traffic funnel.

Some wins I’ve helped create:
$32M in 12 Months – Launch Medical
$54M Scaled – Dr. Berg
Acquired by Public Co. – SkinStylus
Launched National Telehealth Platform – Go Health
FDA-Registered Devices, DTC Supplements, Platform SaaS

"Charles helped us unlock a scale plan we didn’t even realize was sitting inside our own funnel."
— Jon Hoffman

More About Me
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Fractional CMO Services

CMO Services for Growing Health & MedTech Brands

Growth Audit

Growth Audit

A forensic diagnostic for stalled MedTech or health brands. We uncover what’s quietly leaking revenue, reveal the scale blockers in your funnel, and map a direct path to profitable growth. You’ll walk away with a strategic brief you can use — with or without me.

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Fractional CMO

Fractional CMO

I become your outsourced CMO, not just aligning strategy, but driving performance across media, messaging, funnel, and retention. You get high-level thinking paired with operator execution.

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MedTech Growth Architect Book

MedTech Growth Architect Book

It’s a book built to scale companies. The MedTech Growth Architect gives you the blueprint for growing health and device brands without wasting time, money, or momentum.

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Why Me

Who I Help

Talk to Charles

As your Fractional CMO, I help you:
Diagnose what’s really stalling growth (hint: it’s rarely the ads)
Build a marketing system that aligns with cash flow, LTV, and regulatory realities
Drive execution like an operator, not an agency — with accountability tied to revenue, not impressions.
Whether you're a health device brand, DTC wellness product, or telehealth platform, my role is simple:
Architect the growth plan, then lead the charge.

Contact Me
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Get in touch

Growth Stalled Between $3M–$30M? Here’s How to Break the Bottlenecks.

In your 1:1 Growth Clarity Diagnostic™, we’ll:
– Pinpoint where your funnel is leaking cash
– Diagnose why your current strategy has stalled
– Map a clear, no-fluff path to scalable growthNo guesswork.
No fluff. Just clarity.

Book the Growth Clarity Diagnostic™